Please use this identifier to cite or link to this item:
Title: How can greek multinational companies attain competitive perspective in international business environment?
Authors: Sdrolias, Labros 
Hyz, Alina 
Mantzaris, Ioannis 
Kakkos, Nikolaos 
Aspridis, Georgios 
Keywords: Πολυεθνικές εταιρείες--Ελλάδα;International business enterprises--Greece;Ανταγωνισμός, Διεθνής;Competition, International
Issue Date: 2011
Abstract: The international business environment is primarily influenced by increased international competition, growing trend of the market globalisation, dramatically fragmented and short innovation cycles, as well as duration and size of financial depression. Behind these cliches and too often uncritically used slogans, a complex web of factors emerges that typically cause conflict and often changing relationships. These conditions give rise to an in-depth investigation of business landscape in all its aspect, whereas a possible end of this effort is not yet visible. In the present, as in the near future not all the multinational companies will be affected by the trend of globalisation. Ultimately, customer as well as market decides about the extent of globalisation apparent. International competition not as an individual apparent, but as one concerning whole enterprise, requires above all a high degree of management efficiency and structural design. It is up to leaders of these companies as well as institutions involved (such as State, Union Labors, etc.) to essentially engage with existing contradictions in terms of a reasonable strategy.
ISBN: 978-960-86583-7-0
Appears in Collections:Δημοσιεύσεις σε Συνέδρια

Files in This Item:
File Description SizeFormat 
Show full item record

Google ScholarTM



Items in CRIS are protected by copyright, with all rights reserved, unless otherwise indicated.