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Title: The role of motivation in the consumers' recycling behavior
Authors: Τηλικίδου, Ειρήνη 
Σαρμανιώτης, Χρήστος 
Δελησταύρου, Αντωνία 
Keywords: Καταναλωτές -- Περιβαλλοντικές απόψεις;Consumers -- Environmental aspects;Ανακύκλωση (Απόβλητα, κλπ.);Recycling (Waste, etc.)
Issue Date: 2005
Publisher: ΤΕΙ Ηπείρου. Σχολή Διοίκησης και Οικονομίας
Journal: Επιθεώρηση Οικονομικών Επιστημών;Τεύχ. 8 
Abstract: This paper presents the results of a survey conducted in Thessaloniki Greece, in a probability sample of 375 households, selected with a combination of the two-stage area sampling and the systematic sampling method. The main aim was to understand more deeply which factors motivate consumers to engage into Recycling Behavior. Besides Motivation, selected demographic characteristics, Κnowledge about recycling issues, specific Recycling Attitudes were also examined with regard to the Recycling Behavior of the sample. The results, verifying previous research, indicated that consumers holding higher education and higher incomes get more involved in recycling activities than their counterparts do. Κnowledge and Recycling Attitudes indicated positive, moderate, statistically significant relationships with Recycling Behavior. However, it was found that the most powerful factor to describe and predict Recycling Behavior is Motivation. Further analysis revealed additional indications that social incentives can be the type of Motivation that affects consumers more strongly.
ISSN: 1109-2629
Appears in Collections:Επιθεώρηση Οικονομικών Επιστημών

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