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Title: The long range objectives and targets and the relationship between them: A survey of the top greek companies
Authors: Θερίου, Νικόλαος Γ. 
Keywords: Στρατηγικός σχεδιασμός;Επιχειρησιακός σχεδιασμός;Strategic planning;Business planning
Issue Date: 2004
Publisher: ΤΕΙ Ηπείρου. Σχολή Διοίκησης και Οικονομίας
Journal: Επιθεώρηση Οικονομικών Επιστημών;Τεύχ. 6 
Abstract: This paper studies the existing relationship between the strategic objectives and targets of the top most successful Greek companies. lt identifies those objectives and targets most commonly regarded as important by the CEOs of the leading Greek companies. lt also attempts to show whether there is a close relationship between the most commonly used objectives and targets, taking into consideration the definition that the strategic targets of the firm are simply the quantification or the numerical expression of its objectives. lt concludes that the vast majority of the leading Greek companies adopt objectives that have to do with their long run profitability and / or their long run survival, and choose specific targets that really quantify their long run objectives.
ISSN: 1109-2629
Appears in Collections:Επιθεώρηση Οικονομικών Επιστημών

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