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Title: Is marketing environmentally "friendly" or "harmful"? Three decades of debate
Authors: Τηλικίδου, Ειρήνη 
Keywords: Οικολογικό μάρκετινγκ
Issue Date: 2001
Publisher: ΤΕΙ Ηπείρου. Σχολή Διοίκησης και Οικονομίας
Journal: Επιθεώρηση Οικονομικών Επιστημών;Τόμ. 1, Τεύχ. 1 
Abstract: The evolution of the content of Ecological Marketing during the last three decades is the subject of this paper. While the usual literature reviews present mostly previous research results, the emphasis here is placed upon the theoretical concepts that guided research so far, as well as upon the outlined future potentials. Marketing has been accused, not always unreasonably, as being 'harmful' to the environment, mainly because marketing activities in practise are considered to be a contributing factor to overconsumption. In this paper it is suggested that in the beginning of the new century a rather reverse point of view is necessary. lt is explained that Ecological Marketing 'needs and wants' to offer its own contribution to the necessarily multidisciplinary, global effort towards environmental protection
ISSN: 1109-2629
Appears in Collections:Επιθεώρηση Οικονομικών Επιστημών

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